NABIORA: BRAND SYSTEM APPLICATION

Nabiora uses a flexible working system that can be applied to almost any musician, any album, and any music genre. To demonstrate the functionality of the system, I selected an artist who has not released a physical album. I chose Alec Benjamin because he is deeply connected to his fans and there is a strong market for this type of collaboration.

I applied the 25 design-question system to his latest album 12 Notes in order to visualize his music. I also used the 10 artist-based questions (conceptually) to ensure there was a clear narrative alignment between my vision and the artist’s.

The theme of the album is journalism, built around the concept of filling empty spaces and traveling, successfully narrating the artist’s emotional journey.

From the materials used during the creative process, to the shape of the shell case, to the design layout inside the journals, each element was created following the direction of Nabiora’s system.