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Projects
Welcome to my project collection, my space, my little design world.
This is where ideas turn into matter. A collection of experiments, stories, and designs that live between concept and touch, each work a step in my journey of shaping connections through systems, material and meaning.
Have fun as you explore, and allow yourself to feel the emotion behind every piece.
LONDON DESIGN FESTIVAL: EXHIBITION
Recently, I had the opportunity to lead a graduate show in collaboration with London Design Festival, Better Bankside, and Borough Yards.
This project was organised independently, outside of the university’s efforts. Together with four colleagues, I was sponsored by LDF to take part in London’s biggest design festival, where we had the chance to share our work with people from all over the world in the heart of London, at London Bridge.
The exhibition lasted nine days, and everything was arranged by our team. The experience taught us not only about the challenges of participating in such a large-scale festival but also about the administrative work behind organising and the importance of building connections. We worked closely with university technicians, estate managers, and insurance companies. The experience was not only successful but also a significant learning curve for us.
We came together under the brand Resolve Collective, a group of graduates showcasing five unique projects. At the heart of the concept was the Winter Hexagon, an asterism of six constellations, each anchored by its brightest star. Five represented us as designers, while Sirius, the brightest of all, symbolised the industry we are reaching for.
This project was organised independently, outside of the university’s efforts. Together with four colleagues, I was sponsored by LDF to take part in London’s biggest design festival, where we had the chance to share our work with people from all over the world in the heart of London, at London Bridge.
The exhibition lasted nine days, and everything was arranged by our team. The experience taught us not only about the challenges of participating in such a large-scale festival but also about the administrative work behind organising and the importance of building connections. We worked closely with university technicians, estate managers, and insurance companies. The experience was not only successful but also a significant learning curve for us.
We came together under the brand Resolve Collective, a group of graduates showcasing five unique projects. At the heart of the concept was the Winter Hexagon, an asterism of six constellations, each anchored by its brightest star. Five represented us as designers, while Sirius, the brightest of all, symbolised the industry we are reaching for.
NABIORA: BRAND SYSTEM APPLICATION
Nabiora uses a flexible working system that can be applied to almost any musician, any album, and any music genre. To demonstrate the functionality of the system, I selected an artist who has not released a physical album. I chose Alec Benjamin because he is deeply connected to his fans and there is a strong market for this type of collaboration.
I applied the 25 design-question system to his latest album 12 Notes in order to visualize his music. I also used the 10 artist-based questions (conceptually) to ensure there was a clear narrative alignment between my vision and the artist’s.
The theme of the album is journalism, built around the concept of filling empty spaces and traveling, successfully narrating the artist’s emotional journey.
From the materials used during the creative process, to the shape of the shell case, to the design layout inside the journals, each element was created following the direction of Nabiora’s system.
I applied the 25 design-question system to his latest album 12 Notes in order to visualize his music. I also used the 10 artist-based questions (conceptually) to ensure there was a clear narrative alignment between my vision and the artist’s.
The theme of the album is journalism, built around the concept of filling empty spaces and traveling, successfully narrating the artist’s emotional journey.
From the materials used during the creative process, to the shape of the shell case, to the design layout inside the journals, each element was created following the direction of Nabiora’s system.
NABIORA: PHYSICAL ALBUM DESIGN BRAND
For my final master's project, I have conceptualised a brand that designs for musicians, turning music into merchandise with meaning. Nabiora is a brand rooted in a design system that guides the outcomes placed in the hands of fans.
Behind the design system is a set of 25 questions that give the process direction and can be applied to any musician and any musical album.
The brand's motif is a butterfly. Butterflies and their wings are unique in both pattern and shape, which reflects the analogy of Nabiora. Musicians and their music will always feel and look different depending on the lyrics, message, style, and genre.
Feel free to explore Nabiora's brand book, or dive into the full report document that showcases my design thinking journey and how the branding evolved over months of exploration.
Behind the design system is a set of 25 questions that give the process direction and can be applied to any musician and any musical album.
The brand's motif is a butterfly. Butterflies and their wings are unique in both pattern and shape, which reflects the analogy of Nabiora. Musicians and their music will always feel and look different depending on the lyrics, message, style, and genre.
Feel free to explore Nabiora's brand book, or dive into the full report document that showcases my design thinking journey and how the branding evolved over months of exploration.
DOT DESIGN SYSTEM BOOK
Systems are the strongest pillar of graphic design. In my opinion, any well-constructed project has a system behind it, something that provides direction and gives structure.
This book was created to showcase how design systems work. I built it using my own system, centred around a single dot. The dot guided my process, helping me discover new possibilities in each image I captured and evolving into the intricate design patterns featured throughout the publication.
Take a look the system book I designed, and the dot-based system that shaped it.
This book was created to showcase how design systems work. I built it using my own system, centred around a single dot. The dot guided my process, helping me discover new possibilities in each image I captured and evolving into the intricate design patterns featured throughout the publication.
Take a look the system book I designed, and the dot-based system that shaped it.
STREET PHOTOGRAPHY
This project is an explorative journey, meant to evoke emotions. The narrative behind these images is “a walk through the undiscovered London”, a London we are often too busy to see, experience, or feel. It is London glimpsed through windows and reflections.
MATERIAL LETTERFORMS
Typeface is the core of branding. As a natural maker, I love interacting with the objects around me until they come together to create something meaningful. In a world where the digital often takes over, I like to return to tangible things and transform the unfamiliar into something worth remembering.
TYPE AS LIGHT
Building on material driven typography, I turned the logic of thread into neon light for a CD design. Inspired by live concerts, the work treats light as physical, with typography shaped by movement, intensity, and collective energy.
SCREENPRINTING
During my journey experimenting with a brand that rebuilds a physical connection between musicians and people, I had the opportunity to do screen printing. The experience helped me learn how to work with different screen printing techniques (such as halftones and CMYK layers) and also allowed me to effectively recreate the physicality of my concept.
MATERIALITY OF MUSIC MEDIA
A visual exploration of the physicality behind digital music. These experiments play with light, texture, and touch to reconnect music media with the human body, transforming CDs and wires into tactile, vibrant objects.
DANESSA MYRICS BEAUTY
At Danessa Myricks Beauty, I worked as a Graphic Designer and Social Media Manager. I created presentation decks, social media posts, webpage assets, and posters, always working within the brand’s guidelines to keep consistency while finding creative ways to carry the visual language across different platforms.
MIRA: MUSIC ARTIST COLLABORATION PROJECT
Due to the success of the Red Entertainment Thumbnail Project, I had the opportunity to work closely with one of the most popular Romanian singers, Mira. During this collaboration, I created thumbnails, lyric video templates, social media posters, and other visual assets. Working directly with her gave me the chance to adapt designs to an artist’s personal style while keeping consistency with the label ’s brand, which taught me a lot about balancing creativity with communication.
YOUTUBE THUMBNAIL PROJECT
During my time at Red Entertainment, I got the chance to work on thumbnails for different mix edits and playlists. Back then, I did my research into Spotify’s design language and explored ways to make the visuals both clean and engaging for YouTube’s interface.
Changing the thumbnail style brought a noticeable increase in user interaction, and the project turned out to be really successful. The process of reaching the final versions took me and my team about three months, but it paid off, bringing in millions of views.
Changing the thumbnail style brought a noticeable increase in user interaction, and the project turned out to be really successful. The process of reaching the final versions took me and my team about three months, but it paid off, bringing in millions of views.
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